The map took years.

Your journey takes days.

You've built something real. You just haven't turned it into income yet. This tells you where to start.

Take the free assessment → Free · ten minutes · no account required
The assessment

Twenty questions. One clear answer.

A quick screener confirms you have something worth building from. A fifteen-question diagnostic maps where your expertise is stuck and returns a specific build sequence. The output isn't a label. It's a roadmap.

Start the assessment → Free · ten minutes · no account required
Unmined
Your expertise hasn't been packaged yet. You know more than you've built from.
Unpacked
You have frameworks worth teaching. They're living in your head.
Underpriced
You have offers. You're leaving money on the table with every transaction.
Undistributed
You have products. You haven't built a system to move them.
The build

Five systems. One methodology.

Knowledge engine, content calendar, script engine, voice and video, delivery and Stripe. The PIQUE methodology maps which ones to build first based on where your expertise is stuck.

Knowledge Engine
You
Claude
01Constraint Mapping
02Feedback Loop Design
03Second-Order Output
Content Calendar
Mon
Tue
Wed
Thu
Fri
Delivery
AI Strategy Intensive
12-week private engagement
Stripe Confirmed
JR
James R.
Enrolled · Week 3 of 12
Active
$4,800 / engagement
Paid in full · Oct 14, 2025
❆ Weekly 90-min strategy session
❆ Custom AI system buildout
❆ Async Slack access
❆ Deliverables review & feedback
🧠
Knowledge
Engine
📅
Content
Calendar
✍️
Script
Engine
🎙️
Voice &
Video
💳
Delivery &
Stripe
What comes next

Pick your path.

Entry

The PIQUE Vault

Self-guided build kit. Everything you need to install the five systems yourself.

  • Assessment results breakdown
  • Archetype-specific build guide
  • 200+ tested prompts
  • Knowledge engine templates
  • 90-day activation calendar
$297
Get the Vault →
Most popular

The PIQUE Kit

Everything in the Vault, plus a 30-day structured build window. Four phases, self-paced, no calls to schedule. Phase materials delivered as you go.

  • Everything in the Vault
  • 30-day self-paced build window
  • Four-phase build sequence, delivered in stages
  • Full $1,997 credit toward Pro upgrade
$1,997
Get the Kit →
Done with you

PIQUE Pro

Everything in the Kit, plus my eyes on your offer before you build around it.

  • Everything in the Kit
  • 30-minute async methodology review — recorded walkthrough within 5 business days
  • Feedback on your offer, positioning, and pricing
  • 90-day email access
$4,997
Apply for Pro →
Who built this

Chad Dyar

This started because the path from what you know to what someone will pay for is invisible to most people. I spent years figuring it out, then more years building the infrastructure to run it. Six deployed apps, fifteen books, and a Lean Six Sigma discipline about what actually works. PIQUE is the methodology packaged into something you can run without me in the room.

Chad Dyar
Builder · Writer · Enablement Leader
Six deployed AI apps
Fifteen books published
Lean Six Sigma Black Belt
20 years in sales enablement

The figuring out already happened.

Take the assessment. See where you're stuck.

PIQUE your interests → Free · ten minutes · no account required